A giant TV network fears twitter, etc.

Since everything in the web is so interactive, businesses even the likes of Walmart are now getting hip companies and are trying to gain profit from this once "media misfit". I was watching last Sunday, Discovery channel and it talked about the development of internet. It all started by just a simple logic of Tim Berners-Lee, now the likes of Bill Gates and many others are filling their bank accounts because of this "new world".

Here in our country, PLDT launched watchpad, it gave way to other producers to divert their projects to internet instead of paying too much airing fees in televisions. Of course, youtube and other sites came before them. Manny Pangilinan, a Filipino business magnate, just got TV5 and it seemed interesting how his influence as telecommunications aristocrat can change tv programming...should ABS-CBN & GMA7 be threatened? Sure the audience has something to look forward to.

It is truly true that sometimes we get more info in the web than tv now. I, as for one, has no more time to watch tv and if ever I have time, I ended up either with documentaries or even lucky enough to get replays. I get buzz from twitters and facebook. I get a lot of scoops and I believe that I am helping to conserve environment by using less paper. I read newspapers on-line and I often read monthly magazines!

This lifestyle might seemed more westernized but knowing Filipinos, we are not far from this reality. So should we just have no other choice between Kris or Ruffa to listen about showbiz? I don't think so...I have my twitmates as well!

Please read a related topic below...

Link Social networks a challenge to cable news: CNN US president

Oscar fever heats up in Manila with photo exhibit

My friends just told me about this, and I just confirmed it that it will be for a long period of time so I am inviting everyone to come and see the gallery. I hope our local industry would also be celebrated as similar to the Oscars as well.

Catch these photos at Greenbelt 3 (March 5 to 12) and Eastwood Mall (March 13 to 20):

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Advertising is the key in Malaca�ang Palace

It is really nice to know that as we are almost getting near to the conclusion of the National Elections, we encounter a lot of surveys, political opinions, testimonials, and other promotional releases. The Advertising has been an important factor in conditioning the minds of the people, this time - they are the voters.

As the event caused sentimental uprising during the death of Former President Cory Aquino, it seemed it was like a movie themed - Rizal wherein which catapulted Sen. Noynoy Aquino to lead the presidential survey since then. Of course, other presidential aspirants would not leave their ambitions yet, good move for Mar in his case, whereas for both Sen. Manny Villar and former Pres. Erap Estrada it is just a matter of time to get the spotlight from Noynoy to them.

Good marketing strategies, kudos to his marketing team, enabling him to dwindle the popularity gap or at least lessen the momentum against the leading rival, Sen. Villar got himself a little closer to his dream job. From getting groovy jingles, from good message to communicate with (especially to those voters who don't like to think deeply on the national issues or concerns) to orange motifs during his campaign, and to image-setter of himself as the Warren Buffet or Oprah for Philippine prosperity are indeed amazing. POV, using your resources is totally a good advantage, enabling him to be very visible in every media you could think of: Tv, radio, print-ads, internet, etc.

Not far behind is the most celebrated former president & ousted Erap, who is also catching up by having Security and Peace as his aid. He was also able to communicate that all his previous predecessors have been convinced of his innocence and were disappointed of the turn-out of getting GMA on the seat (seemed she has forgotten that her job is said to be dispensable after 6 years)

It is by category why we remember these three personalities among other presidential bets. They don't sing the same song 'coz if not, the one who started it first usually brings home the bacon! Studying advertising was truly enjoyable and truly relevant, as I handle this subject in CEU-Makati, events such as this is so prevalent...thus makes my task easier.

Politicians are now spending insanely huge amount of wealth for just either a 3-6 year tenure job, why?! C'mon, it's business...ROI (return on investment), this is probably hard to understand to those who don't like to think much. NBN-ZTE deal there...land acquisition here...either exasperating DIZ IZ IT or SHOWTIME screams as hint for graft & corruption! Sadly, even for those who are good aspirants should accept the fact that advertising is an important key towards getting that Malaca�ang seat or any seat in the government. I just got home in my province in Bulacan and there is a current tension in the region. I sighed, "why don't they just get real jobs!!!"

The battle is still on as long as there are still people who backs their political expenses. Why would they do that? Vested interest or probably the effective media caused their faith to hang on to that candidate.

I am a part of the society, I know what to do on this grounds. Whether we have the same person to vote or not, what is important is are allowing our brains to do its function - to think. This summer, I will plan to make my life better each day, regardless of whoever wins. It's like brand parity, you get to hope you did the right choice but afterall it might be the same old stuff. I'm not losing hope, for this country neither should you. If this industry would compromise with the bastards or the saints...it is our choice to make and I hope I was able to do my part to enlighten on this issue.

Soon, we'll no longer have to go sick leaves just because of LSS syndrome, or ridicule their smudgy faces in our social networks. Let's all work together and say, this thing we have few months ago was just a fad, so let's move on with our lives and continually hopes that better things are yet to come.

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World Day of Prayer, Mar. 05

As of today, though it seemed to be eternal, many dilemma are still surfacing from personal, to national, and international issues. We have to remain steadfast with our faith, without it we can never look forward nor continue to hope for goodness.

Earthquake in Haiti, Chile; political bouts in Philippines; economic recession in US and in other first world countries...we have to accept that we, even how educated we are, still needs a God to save us. Please pray, Amen.

Let me share with you the information that today is a World Day of Prayer, kindly refer on the link. (Manila Bulletin as of March 05, 2010.
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