Advertising is the key in Malaca�ang Palace

It is really nice to know that as we are almost getting near to the conclusion of the National Elections, we encounter a lot of surveys, political opinions, testimonials, and other promotional releases. The Advertising has been an important factor in conditioning the minds of the people, this time - they are the voters.

As the event caused sentimental uprising during the death of Former President Cory Aquino, it seemed it was like a movie themed - Rizal wherein which catapulted Sen. Noynoy Aquino to lead the presidential survey since then. Of course, other presidential aspirants would not leave their ambitions yet, good move for Mar in his case, whereas for both Sen. Manny Villar and former Pres. Erap Estrada it is just a matter of time to get the spotlight from Noynoy to them.

Good marketing strategies, kudos to his marketing team, enabling him to dwindle the popularity gap or at least lessen the momentum against the leading rival, Sen. Villar got himself a little closer to his dream job. From getting groovy jingles, from good message to communicate with (especially to those voters who don't like to think deeply on the national issues or concerns) to orange motifs during his campaign, and to image-setter of himself as the Warren Buffet or Oprah for Philippine prosperity are indeed amazing. POV, using your resources is totally a good advantage, enabling him to be very visible in every media you could think of: Tv, radio, print-ads, internet, etc.

Not far behind is the most celebrated former president & ousted Erap, who is also catching up by having Security and Peace as his aid. He was also able to communicate that all his previous predecessors have been convinced of his innocence and were disappointed of the turn-out of getting GMA on the seat (seemed she has forgotten that her job is said to be dispensable after 6 years)

It is by category why we remember these three personalities among other presidential bets. They don't sing the same song 'coz if not, the one who started it first usually brings home the bacon! Studying advertising was truly enjoyable and truly relevant, as I handle this subject in CEU-Makati, events such as this is so prevalent...thus makes my task easier.

Politicians are now spending insanely huge amount of wealth for just either a 3-6 year tenure job, why?! C'mon, it's business...ROI (return on investment), this is probably hard to understand to those who don't like to think much. NBN-ZTE deal there...land acquisition here...either exasperating DIZ IZ IT or SHOWTIME screams as hint for graft & corruption! Sadly, even for those who are good aspirants should accept the fact that advertising is an important key towards getting that Malaca�ang seat or any seat in the government. I just got home in my province in Bulacan and there is a current tension in the region. I sighed, "why don't they just get real jobs!!!"

The battle is still on as long as there are still people who backs their political expenses. Why would they do that? Vested interest or probably the effective media caused their faith to hang on to that candidate.

I am a part of the society, I know what to do on this grounds. Whether we have the same person to vote or not, what is important is are allowing our brains to do its function - to think. This summer, I will plan to make my life better each day, regardless of whoever wins. It's like brand parity, you get to hope you did the right choice but afterall it might be the same old stuff. I'm not losing hope, for this country neither should you. If this industry would compromise with the bastards or the saints...it is our choice to make and I hope I was able to do my part to enlighten on this issue.

Soon, we'll no longer have to go sick leaves just because of LSS syndrome, or ridicule their smudgy faces in our social networks. Let's all work together and say, this thing we have few months ago was just a fad, so let's move on with our lives and continually hopes that better things are yet to come.

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